CUSTOMER SHARE PROGRAM
This section will talk about how to partner with Clara Sunwoo E-commerce.
HOW DOES IT WORK?
The simple answer, if your customer purchases on www.clarasunwoo.com, we profit share.
First 100 Boutiques who sign up are grandfathered in a lifetime profit share of 25%* (credit card fees apply)
Total investment from the boutique is $0 (FREE).
APPROXIMATELY 30-45 DAYS LATER,. THE BOUTIQUE WILL RECEIVE PAYMENT (PAYPAL, VENMO, ZELLE).
YOUR CUSTOMER (SPECIFIC EMAIL) BUYS ON WWW.CLARASUNWOO.COM
WHAT’S ENTAILED?
OUR PARTNER REFERSION ASSOCIATES THAT EMAIL TO THE BOUTIQUE PARTNER AND AUTOMATICALLY SENDS A NOTIFICATION TO THE BOUTIQUE OF THE PURCHASE DETAILS, WHICH INCLUDE TOTAL SPEND, ITEMS PURCHASED, ITEMS RETURNED FROM THE CUSTOMER
PARTNERS BENEFIT FROM THE WORK WE ALREADY DO…
This is the section customers should really understand how much they are getting from us as a service.
01
MAINTAINING AN WWW.CLARASUNWOO.COM
PHOTOSHOOTS, EDITING TEAM, FASHION FILMS, VIDEO WORK, ETC….
02
ACCESS TO FULL COLLECTION
$ 2 MILLION IN INVENTORY
AT NO OR COST RISK TO THE BOUTIQUE PARTNERS
03
LOGISTICS
FUFILLMENT, QUALITY CHECK, RETURNS, EXCHANGES, CUSTOMER SERVICE, WAREHOUSING (ESTIMATED EXPENSE COST OF $X PER YEAR)
The Math
55% AVERAGE PROFIT WHEN CUSTOMER PURCHASES IN BOUTIQUE PHYSICAL LOCATION
Boutique purchases STYLE X for $45 (wholesale) item along with some other styles. Average shipping cost = $15, so landed in store = approx $47.
In store the item for $47 (Cost to Boutique) on average sells for 2x - 2.25x markup
MARKUP IN STORE WHEN CUSTOMER PURCHASES
$47 x 2 = $94 or $47 x 2.25 = $105.75.
OTHER OVERHEAD not included in the above (boutique rent, employees, property tax, utilities, insurance etc…) Approximate cost = $4 per unit in store
PROFIT AFTER OVERHEAD.
$94 - $4(overhead costs) = $90. $105.75 - $4 = $101.75
$90 - $47 (ORIGINAL WHOLESALE COST) = $43 (PROFIT). $101.75 - $47 = $54.75 (PROFIT)
30% AVERAGE PROFIT WHEN CUSTOMER PURCHASES ON WWW.CLARASUNWOO.COM
HERE IS AN EXAMPLE THE SAME ITEM BOUGHT THROUGH THE CUSTOMER SHARE PROGRAM
No Wholesale Cost (FREE) List all other benefits ex: no inventory, no risk, no overstock risk, no physical footprint etc…
MARKUP ON CLARASUNWOO.COM WHEN CUSTOMER PURCHASES
STLYE X is sold on www.clarasunwoo.com for $45 x 2.5 = $112.5 PLUS $9 rounded = $121:
PROFIT AFTER CUSTOMER SHARE PROGRAM.
No Overhead for the Boutique, just profit pure profit share
$121 x 25% = $30.25
Expect growth instores & online
How? Clara Sunwoo spends approximately $250,000 in marketing advertisements and educating the customer why they should buy Clara Sunwoo. This marketing initiative is very difficutlt to do in stores and to educate about our brand. It is our longterm vision that every time your customer shops in your boutique they will not only find that prices are better than online but that they will be more knowledgeable about the brand. When the same customer leaves the store the potential to sell to that customer goes to 0%. However with the customer share program the customer will now recieve marketing materials via email and social media up to 3-5x per week with potential sales at any given time.
In sum, the customer understands the brand identity, 2. the customer has an insentive to purchase in store due to cometitive pricing and the boutique experience. When not in store there is still the potential to purchase online.